Developing a Cost-Effective Archiving Solution With Media General

The Companies Are Developing a Cost-Effective Archiving Solution

Gainesville, FL, April 13, 2010 – Digital Broadcast, a leading producer of master control and newsroom automation products, has announced that it is working jointly with Media General to develop an inexpensive news archive system based on blu-ray technology for its broadcast news operations.

“Local content is becoming an increasingly valuable asset,” observes Ardell Hill, Media General’s President, Broadcast Services. “Being able to store and easily search, find and repurpose these assets will pay dividends.”

“It is Digital Broadcast’s mission to develop and offer superior products at reasonable prices. We also strive to develop products in collaboration with our customers,” says John Davis, CEO of Digital Broadcast. “We are delighted to be working with Media General on this development.”

About Digital Broadcast

DIGITAL BROADCAST offers a premier line of broadcast program and news automation control products including master control automation, newsroom automation, automated media delivery transference, on-air verification, disaster recovery, archiving, and broadcast centralization. Digital Broadcast products feature totally integrated hardware and software and interfaces to the full range of existing station equipment and services. Headquartered in Gainesville, Florida, Digital Broadcast maintains regional offices on the West Coast, Southwest, Southeast, Midwest, Northeast and Latin America.