McGraw-Hill Centralizes Broadcast Operations with MediaFire Central

Controls California Station from Indianapolis

Gainesville, FL, October 11, 2005 – Digital Broadcast, a leading producer of master control and newsroom automation products, has installed a centralized broadcast system for McGraw-Hill in which WRTV in Indianapolis controls KERO in Bakersfield, California. The system includes Digital Broadcast’s MediaFire Playout© and MediaFire Ingest© Servers along with MediaFire Automated Master Control© and MediaFire Remote Client© to provide a totally integrated and automated centralized operation.

The MediaFire Remote Client provides remote control via network of KERO from the McGraw-Hill’s Digital Service Center in Indianapolis. The central site has complete control and monitoring of the automated playout and satellite recording in Bakersfield. KERO, however, does have the ability to control the playout schedule locally, if that should become necessary.

Redundant MediaFire Broadcast Servers provide the playout for ABC-affiliated KERO in Bakersfield. The MediaFire Servers include a direct interface with Pathfire™® to immediately receive and air syndicated programming from the Pathfire™ Receive Server. Programming received via satellite into the Pathfire™ server is automatically transferred to the MediaFire at gigabit speeds. A half-hour program transfers in less than six minutes. The syndicated material is already prepped and ready to air with no requirement to segment the programming or transfer it to baseband for processing.

Playout is controlled with MediaFire’s integral MediaFire Automated Master Control © software. With a direct interface to the station’s Wide Orbit® traffic and billing system, MediaFire Automation provides completely automated master control operations, including control of the station’s SD and HD routers.

MediaFire Ingest Servers include MediaFire Automated Scheduled Record© for automatically scheduling records from satellite or other inputs. Also included is MediaFire Segmenter© software that allows the user to browse an MPEG-2 file and trim or remove segments from it without having to uncompress the material. The unique Segmenter performs frame-accurate edits on I, P or B frames in long or short GOP MPEG-2 format.

The MediaFire Central System features a unique design in which the automation is totally integrated with the system hardware, resulting in very high performance and significant cost advantages.

About Digital Broadcast

DIGITAL BROADCAST offers a premier line of program and news automation control products for a broad range of applications within the broadcast television industry, including news editing and playback, programming, ad insertion, and infomercials/ local origination. Its MediaFire and NewsBank product lines include frame-accurate, long GOP MPEG-2 and DV editing software, video servers and automated control systems. Digital Broadcast’s servers systems feature a highly effective design in which automation is totally integrated with system hardware, resulting in significant performance and cost advantages. Headquartered in Gainesville, Florida, Digital Broadcast maintains regional offices on the West Coast, Southwest, Midwest and the East Coast.