Enhance MediaFire Automation with New Conforming Engine

GAINESVILLE, FL, February 22, 2011 – Digital Broadcast has augmented is MediaFire Automated Master Control System the new Conforming Engine with AutoPrep™. The system automatically transfers content from media delivery services, including Pitch Blue, Pathfire, DG FastChannel, to the MediaFire play-to-air server.  It can also connect to and download content from an FTP server.  Syndicated material through the MediaFire’s Conforming Engine is totally prepped by the system and ready to air.

The Conforming Engine is designed to streamline a television station’s workflow.  The system monitors the media delivery servers and detects when new material is received. It then takes the material, conforms it to the format of the MediaFire play-to-air server and transfers it to the server, ready to air.  Format information sent to the MediaFire system from the media delivery server provides MediaFire with the information it needs for scheduling/controlling the playlist.

MediaFire’s Conforming Engine can either create separate program segments or it can transfer the show in its entirety according to the station’s preference.  It automatically supports re-feeds when they are necessary.

The system handles a variety of formats including MPEG4, MPEG2, .MXF, .AVI, .MOV and is fully compatible with both HD and SD material.