We’re Featuring Our MediaFire IP Playout at NAB 2010

The System Provides Streamlined Ingest from Satellite Receivers and Splices Multicast Feeds to Cable, Transmitters or Uplinks

Gainesville, FL, April 12, 2010 – Digital Broadcast, a leading producer of master control and newsroom automation products, has unveiled its new MediaFire IP Product at the 2010 NAB Convention in Las Vegas.

Digital Broadcast’s MediaFire IP playout provides multichannel splicing of MPEG2 and MPEG4 media for direct feeds to cable or a transmitter. The system maintains the streamed MPEG network so that no baseband switching or keying is required. As well, it allows ingest of ASI and Ethernet directly from digital satellite receivers. It requires no decoding to baseband and re-encoding into the MediaFire Video Server.

The MediaFire IP provides logo insertion, crawls and snipes (animated graphics) on MPEG2 and MPEG4, eliminating the need for downstream logo insertion and weather crawls. EAS and PSIP interfaces are also supported.

MediaFire IP includes an Automated Scheduled Record (ASR) feature which allows feeds to be selected via time of day scheduling. With this, the system has the ability to capture user-selectable programs out of a multiprogram transport stream.

The versatile MediaFire IP supports MPEG2 and MPEG4 compressed ASI transport streams and video over IP as SPTS (single program transport streams) and MPTS (multi program transport streams).

MediaFire IP’s statistical multiplexer enables simultaneous playout of HD and SD channels as well as multiple HD channels and multiple SD channels. ASI and SMPTE 310 outputs are supported. It also provides for multiple cable and STL feeds. With the MediaFire IP, incoming material is scaled to HD and/or SD as needed and the bitrate is automatically conformed for playout.

The system splices the material and selects the output sources according to the MediaFire Automation schedule, thus bypassing the need for additional switching, encoding or muxing equipment.

About Digital Broadcast

DIGITAL BROADCAST offers a premier line of broadcast program and news automation control products including master control automation, newsroom automation, automated media delivery transference, on-air verification, disaster recovery, archiving, and broadcast centralization. Digital Broadcast products feature totally integrated hardware and software and interfaces to the full range of existing station equipment and services. Headquartered in Gainesville, Florida, Digital Broadcast maintains regional offices on the West Coast, Southwest, Southeast, Midwest, Northeast and Latin America.