MediaFireHD Server System Automates Processing from Ingest to Playout

Gainesville, FL, January 9, 2008 – Digital Broadcast has rolled out its new MediaFire HD, providing a specific solution for handling HD syndicated programming from Pathfire™. The system, already operating in numerous stations around the country, completely automates the processing of the HD programming, thus saving stations significant time and cost.

The MediaFire HD automatically and virtually instantaneously transfers HD syndicated programming from the Pathfire™ server. Each syndicated program is automatically prepped frame accurately using the attached metadata. It is ready for playout without requiring format “flipping” or additional processing and with no degradation of the HD material. The HD playout is user-selectable at 1080i or 720p. The programming is played directly to air according to the schedule provided by the station’s traffic and billing system.

The MediaFire HD can expand to full master control automation from automated ingest to playout with sophisticated asset management and Blu-ray archive capabilities.

About Digital Broadcast

DIGITAL BROADCAST offers a premier line of broadcast program and news automation control products including master control automation, newsroom automation, automated media delivery transference, on-air verification, disaster recovery, archiving, and broadcast centralization. Digital Broadcast products feature totally integrated hardware and software and interfaces to the full range of existing station equipment and services. Headquartered in Gainesville, Florida, Digital Broadcast maintains regional offices on the West Coast, Southwest, Southeast, Midwest and the Northeast.

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