NBC Affiliate Airs Its Three Daily Newscasts in HD

Gainesville, FL, December 20, 2007 – KVEO, Brownsville, Texas, is the first broadcaster in the Rio Grande Valley to air its news in high definition. Using Digital Broadcast’s NewsBankHD, the Communications Corporation of America station is now airing its 5, 6 and 10 P.M. news, weather and sports in 1080i high definition.

The Digital Broadcast NewsBankHD system at KVEO is comprised of multichannel NewsBankHD Playout and Ingest Servers and 1200 hours of online and archive storage. The servers are networked to the station’s edit bays for bi-directional transferring of stories. Also networked to the NewsBank is their NBC news computer from which material is directly transferred for editing and/or airing.

The network as well provides access to Pathfire™’s DMG server, which provides CNN feeds. A direct interface between Digital Broadcast and Pathfire™ provides the ability to transfer Pathfire™ DMG files in their native MPEG-2 format over the network directly to Digital Broadcast’s servers without requiring any format “flipping” or conversion in the process. Once transferred to Digital Broadcast’s servers, the files may be edited in their original MPEG-2 format and sent directly to air, never suffering the degradation of converting to and from other formats.

The KVEO system interfaces to AP/ENPS Electronic Newsroom for complete automation from rundown to playout.

Digital Broadcast’s HD provides the ability to simultaneously play out HD and SD. If the media is originally HD, it plays HD and internally downconverts the material to SD for the simultaneous SD playout. Likewise, material that is originally SD is upconverted for the HD playout.

About Digital Broadcast

DIGITAL BROADCAST offers a premier line of broadcast program and news automation control products including master control automation, newsroom automation, automated media delivery transference, on-air verification, disaster recovery, archiving, and broadcast centralization. Digital Broadcast products feature totally integrated hardware and software and interfaces to the full range of existing station equipment and services. Headquartered in Gainesville, Florida, Digital Broadcast maintains regional offices on the West Coast, Southwest, Southeast, Midwest and the Northeast.

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